Career Path Writing Solutions

In winter of 2014, I had the opportunity to create a logo through New Motto for Heidi Scott Giusto and her business, 'Career Path Writing Solutions', a business that is dedicated to assisting with professional writing needs. Heidi wanted a something that would convey a sense of sophistication and professionalism while promoting her skills as a writer and her mission of providing clients with personalized and well thought out finished products. I chose to utilize the image of a compass to show direction, using the pen as the needle.